How to Install and Customize the Shopify Focal Theme
Focal is a bold, editorial-style Shopify theme designed to showcase high-quality visuals and storytelling. It’s ideal for brands in fashion, home decor, lifestyle, and luxury industries looking for a clean, image-driven layout with flexible customization. This guide explains how to install and tailor the Focal theme to fit your brand.Step 1: Purchase the Focal Theme
Purchase the Focal theme from Succeessify. You will receive a.zip
file containing the full theme package necessary for installation.
Step 2: Upload the Focal Theme to Shopify
- Log in to your Shopify admin dashboard
- Go to Online Store > Themes
- Click Add theme and then select Upload zip file
- Upload the
.zip
file you received from Succeessify - Once uploaded, click Actions > Publish to activate the theme on your store
Step 3: Customize the Focal Theme
After publishing the theme, use the Shopify theme editor to customize content, design, and layout.Homepage Layout
Focal offers a minimal and stylish homepage layout built around impactful visuals and clean design:- Full-Width Banner or Video Hero: Create strong first impressions with rich visuals or background video
- Editorial Sections: Tell your brand’s story using large images paired with short descriptions
- Product Grids: Display featured collections, trending items, or bestsellers
- Image with Text or Split Content Blocks: Ideal for highlighting categories, collections, or key messages
- Testimonials and Logos: Add brand trust with customer quotes and press mentions
Header and Navigation
- Choose from clean, minimal header styles with optional sticky behavior
- Use mega menus or simple dropdowns for organized navigation
- Add an announcement bar for free shipping, deals, or promotions
Typography and Colors
- Go to Theme Settings > Typography to select fonts for headings, body, and buttons
- Under Theme Settings > Colors, customize your brand color palette for buttons, links, backgrounds, and accents
Product Page Customization
- Display product images with hover zoom or carousel functionality
- Enable variant swatches for size, color, or style
- Add product badges for “New,” “Best Seller,” or “Limited Edition”
- Include product accordions or tabs for details like care, returns, and shipping
- Use sticky add-to-cart and quick view for faster conversions
Collection Page Design
- Choose between a grid or editorial-style layout
- Enable smart filters based on tags, size, price, or color
- Add promotional blocks within collections to boost visibility for featured products
- Show collection images, banners, and custom content above the product grid
Mobile Optimization
Focal is optimized for mobile with seamless responsiveness. Always test your store on mobile and tablet preview modes to ensure a polished experience across all devices.Step 4: Use Built-in Features
Focal includes unique features that enhance engagement and branding:- Lookbook Sections: Great for fashion and editorial-style imagery
- Slideshow or Carousel Layouts: Showcase multiple banners or promos
- Quick Buy and Slide-Out Cart: Encourage faster purchases
- Custom Popups: Capture emails, display announcements, or run promotions
- Press Mentions or Blog Feed: Display your latest blog posts or media coverage
Step 5: Final Prelaunch Checklist
Before making your site live:- Preview all homepage and product sections for spacing and consistency
- Test navigation, filtering, and checkout on both desktop and mobile
- Confirm product media loads quickly and displays properly
- Optimize SEO tags and metadata for better search visibility
- Ensure all CTAs and promotional areas are clear and functional
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